45 Degrees
Year:
2025
Service:
Workflow Automation
Industry:
Travel & Hospitality
Size:
30–45 employees
Client Website:
45 Degrees transformed their luxury travel operations by implementing Source's automation platform — eliminating bottlenecks in itinerary creation, supplier coordination, and client communication that were threatening their ability to scale.
Introduction
45 Degrees curates bespoke travel experiences for high-net-worth clients across Europe and the Middle East. Every itinerary is a carefully orchestrated symphony of flights, accommodations, private guides, and exclusive access — often spanning multiple countries and requiring coordination with dozens of suppliers.
But behind the polished client experience was chaos: endless email chains, version-controlled documents passed between team members, and a reliance on institutional knowledge that lived in people's heads, not systems. As demand grew, the cracks began to show. Response times slipped. Details were missed. The team was drowning in logistics instead of focusing on what they do best — creating unforgettable experiences.
Challenge
The 45 Degrees team was spending more time managing coordination than designing experiences. A typical itinerary involved:
Manually pulling supplier information from various sources
Building documents from scratch for each client
Tracking confirmations through personal email inboxes
Chasing internal approvals via Slack and meetings
Compiling quarterly reports by hand from fragmented data
There was no single source of truth. When a supplier changed availability or a client requested modifications, the ripple effects required hours of manual updates. New team members took months to get up to speed because processes weren't documented — they were just "how things were done."
Solution
Rather than rebuilding their entire tech stack, Source created an intelligent automation layer that connected their existing tools and eliminated repetitive work.
The platform introduced:
Dynamic itinerary builder that auto-populated supplier data, pricing, and availability into client-ready documents
Smart task assignment that routed follow-ups based on team capacity, timezone, and priority
Unified communications interface consolidating Slack, email, and project management into a single feed
Automated reporting dashboards delivering real-time operational insights to leadership
The system learned from team behavior — surfacing relevant information at the right time and quietly handling the administrative work that used to consume hours each day.
Result
Two months after launch:
Manual coordination dropped by 70%
Client response times improved by 2x
Full operational transparency — every project, every supplier interaction, visible in real-time
Client satisfaction scores rose across all regions
More importantly, the team got their time back. Instead of managing logistics, they were back to doing what made them successful in the first place: crafting extraordinary travel experiences. And when 45 Degrees decided to expand into new markets, they didn't need to hire an army of coordinators — the automation scaled with them.
